Vision:

Lebanon is a rich and diverse global tourist destination.

Mission

Lebanon has been the leading tourist destination in the East, making tourism a fundamental pillar of the Lebanese economy.
Lebanon enjoys rare natural beauty and diversity, attracting tourists from all over the world to discover its rich natural, architectural, historical, human, and cultural heritage, and to enjoy its hospitality and lifestyle year-round. Restoring the tourism climate through infrastructure development and providing security and safety has crucial benefits for Lebanon. Increasing the length of stay, facilitating accommodation and mobility, and focusing on quality will make Lebanon a sustainable tourist destination worldwide.

Strategy & Milestones:

Section One: Improving Tourism Capabilities

1. Create an attractive touristic environment and improve infrastructure accordingly (transportation sector).
2. Facilitate obtaining tourist visas and offer travel tickets at encouraging prices.
3. Develop and improve touristic products.
4. Promote sustainable and advanced tourism while preserving and continuously developing seasonal festivals.
5. Activate and update the tourism police to protect Lebanon’s tourism image in touristic areas.

Section Two: Creating New Tourism Options

1. Establish specialized investment tourism sectors in partnership with the private sector.
2. Implement marketing programs for tourism.
3. Set standards for hotels to include them within tourist areas and evaluate them annually.
4. Implement smart tourism.
5. Implement a master plan for governing the tourism sector.

6. Enhance human capital capabilities.
7. Equip the tourism sector to understand and meet special tourist demands and provide necessary logistical tools.
8. Sign tourism programs and agreements with other countries
9. Implement a master plan to protect historical sites

 Section Three: Tourism as a national developmental option

1. Encourage internal tourism between Lebanese cities to create opportunities for national integration, coexistence, and the blending of the Lebanese fabric.
2. Adopt tourism as a strategic source and advantage for developing remote and distant areas.
3. Encourage expatriate Lebanese to invest in tourism by employing resident Lebanese, creating a mutual relationship, and strengthening ties between the expatriate and the motherland.